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I won't name them. But in the early run up they were offering fairly large discounts on the Ateca, they had to pull them by request since they were not being offered to them by Seat, it changed it's mind. They normally source direct from Seat but are using dealers to offer what they are currently offering. Even some dealers won't match that. They are saying and I believe them that large discounts will come through after launch if not before. So basically the discounts you are seeing are retail discounts not business discounts. The other interesting dimension is that the business discounts once they come through are fairly fixed and won't really fall. Basically those people who are buying the car now are getting a premium price for early delivery (stating the obvious) although some broker prices are better than others that's due to the dealer they source them through. Wait a few months and the premium prices will fall since business customers won't be paying premium prices. That conversation does tally with the Seat guy that told me our prices are not fixed yet which I thought was odd since the price list was out. They would have been the business pricing of the car that some brokers run off the back off.
The question is whether you want to pay premium prices to get a new car before anybody else or pay less and get one latter. I'm sure there are better experts out there than me on the forms of brokers. The likes of Carwow put dealers in competition with each other, whilst other brokers use these business rates and you end up getting the delivery from the manufacture if you were to order rather than a dealer. The broker really becomes a dealer in that model but doesn't have the overheads.
The question is whether you want to pay premium prices to get a new car before anybody else or pay less and get one latter. I'm sure there are better experts out there than me on the forms of brokers. The likes of Carwow put dealers in competition with each other, whilst other brokers use these business rates and you end up getting the delivery from the manufacture if you were to order rather than a dealer. The broker really becomes a dealer in that model but doesn't have the overheads.