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Volkswagen Group's Seat brand will unveil its first SUV as the brand seeks to benefit from a booming segment in Europe.

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The compact SUV will seek to stand out in the highly competitive segment by having a sporty design instead of rugged off-road looks. It will challenge models such as the Nissan Qashqai and Mazda CX-5

The SUV will be unveiled on Wednesday ahead of its public debut at the Geneva auto show in March, a Seat spokesman told Automotive News Europe.

Seat has not disclosed any details about the SUV ahead of the official unveiling. Motoring press reports said it will be called the Ateca in keeping with Seat's tradition of naming its cars after locations in its Spanish home market. Ateca is a town in the northern Spain.



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